![]() ![]() All of the flower is cultivated, extracted, and designed by none other than 710 Labs itself, winner of countless awards.“The cannabis plant’s purpose is to bring people together and to heal. ![]() “Its PurpL was created through conversations we had while smoking this beautiful plant.”Working through a pandemic, the duo selected some purples and came up with the branding. They smoked weed and hung out.“We have never been a brand that pursued celebrity deals, as our focus has always been quality over everything,” says Melshenker. White and Melshenker went from single-serving friends to something more. Kevin Costner was there.Shop highly rated dispensaries near youShowing you dispensaries near United StatesSee all .See all dispensariesSee all dispensariesThen it happened again! Two random flights together. My criteria was, ‘I cannot do this and put out a, you know, a boo-boo offering of no effort.’”(via stars collideThe stars aligned two years ago, when White ended up sitting next to first-class hashmaker Brad Melshenker, CEO of 710 Labs, during a plane flight. “I’ve been associated with something, an avenue of cannabis that’s respected and known. “boof,” “bammer,” or “boo-boo.”“The legacy of the character has just taken on its own life,” White tells Leafly. He had gotten plenty of offers in the past, but none of them felt “right,” or were willing to represent White’s intersecting identity as a foodie.Simply put: Urkel couldn’t put out bad weed i.e. He first started to seriously consider a foray into cannabis around six years ago, when Proposition 64 in California was on the next state ballot and Colorado had already taken the plunge. (Courtesy Its PurpL)Buy 710 Labs weed across CaliforniaShow-stealing actor inspires a PurpleDispensaries weren’t even around when the Family Matters actor made his debut and memorialized himself in ‘90s pop culture.But the Purple strains of cannabis were on the rise then, and White’s endearingly uncoordinated character inspired the name for a purple strain known to zap body pain, and maybe a little hand-eye coordination, too: Purple Urkle.RelatedPleased as Purple Punch: A ‘Purps’ family genealogyWhite’s no stranger to toking, he said. Its PurpL’s debut lineup offers:Purple Urkle (duh!) a special cross of Urkle and The White known as Stefan and Mendo Purps x Zkittlez.The living soil-grown elite cultivars come packaged as eighths, mini-pre-roll packs, and live resin disposable vape pens.No boo-boo: Urkel has the Urkle. Together they’re dropping Its PurpL, a line of exclusively purple cultivars selected from the best breeders the US has to offer. (Courtesy Its PurpL)For over a decade, friends and strangers far and wide would ask actor Jaleel White, who played Steve Urkel in the hit ABC family sitcom Family Matters, the same questions when dispensary shopping, or even sent him pictures of his likeness on rolling trays and trucker hats:“Do you make Purple Urkle? Is this your weed? Where can I get some Urkle, Urkel?”The answer? April 20th in California stores, thanks to White’s fresh collaboration with award-winning brand 710 Labs.
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